NuLEAF
CONCEPTS
The owners of this brand new herbal technology
company came to Sefener after inventing a budding
new product with a bright future, but without a name
or visual representation of any kind. Branding was
created from the ground up and the look was expanded
to include several products as it grew.
Nuleaf was concerned with appealing to their target
audience while attempting to take on a more serious
and professional appearance to stand apart from their
competitors. We used dark tones and luxurious textures
to add class while remaining accessible and earth
conscious. Nuleaf wanted to enforce their discrete and
durable design so Sefener focused on photographic
branding to visually display these features
on models wearing the product in every image.