The owners of this brand new herbal technology
company came to Sefener after inventing a budding
new product with a bright future, but without a name
or visual representation of any kind. Branding was
created from the ground up and the look was expanded
to include several products as it grew.
Nuleaf was concerned with appealing to their target audience while attempting to take on a more serious and professional appearance to stand apart from their competitors. We used dark tones and luxurious textures to add class while remaining accessible and earth conscious. Nuleaf wanted to enforce their discrete and durable design so Sefener focused on photographic branding to visually display these features on models wearing the product in every image.